Airbnb Social Campaign for Hosts

Directed Danville, the most shared video in Airbnb’s history—setting a creative benchmark that defined the brand’s storytelling approach.

Collaborated with a rock star marketing managers and developed a innovative creative and content strategy framework celebrating Airbnb Hosts on Social channels.

With a small-production footprint, we crafted bespoke films reflecting each Host’s personality and space celebrating diversity of the platform and these unique individuals. The strategy was a fresh perspective for the brand, driving awareness, engagement, and ultimately conversions for the platform.

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Host Javier — ‘Casa Organica’

Following the smash hit of Danville—with it’s ‘Florida-man-DIY-style’ we pivoted with high-design and sustainability. Meet Javier Senosian: the forward-thinking environmental architect and host of ‘Casa Organica.’

Host Patty — ‘Quetzalcoatl’s Nest’

Celebrating cultural diversity and indigenous history, we had the pleasure of featuring Patty—who also brings a spiritual experience to hosting. ¡Bienvenidos a Quetzalcoatl’s Nest!

As part of the creative strategy—we commissioned local illustrators for brand expressions and documented the process to amplify our content.