Pete Betancourt

Apple ‘It Gets Better’ Campaign

Directed Apple’s It Gets Better campaign for The Trevor Project—a film that helped save lives, and one of the greatest achievements of my career, still to this day. We interviewed 32 Apple employees sharing a powerful message of hope for LGBTQIA+ youth against bullying, isolation, and suicide. As Apple’s first public brand communication in support of the LGBTQIA+ community, this carried a monumental responsibility—balancing a deeply sensitive subject with honesty and impact for the top Brand in the world.